Stories of impact

Francis Goh encourages his clients to think of their Last Will and Testament as their love letter to the ones that they are leaving behind. “When a person realises that he or she is a beneficiary of your giving, it is that moment when that person whom you have chosen to bless feels the depth of your love and care,” says Francis, “If you choose to leave a gift to a charitable cause, it is also an expression of your concern for society.”

Legacy giving enables you to make a difference beyond your lifetime. In support of CFS’ campaign for “A Greater Gift”, IPG Howden has partnered CFS to inspire individuals to include gifts to charities in their wealth planning.

Angie Han believes this unprecedented year is sowing the seeds for greater giving in Singapore. “Many of us are witnessing the impact on vulnerable communities,” remarks Angie, ” As a result, in addition to wanting to give back to the community, many also wish to move beyond one-off, ad-hoc responses to a more sustainable and impactful giving.” 

Do you need to wait until you are wealthy to start giving? For Allen Lim, the answer is an emphatic no, but with one distinct caveat. “It’s very important that giving takes into account your and your family’s financial security,” insists Allen, “That’s why planning is crucial, because with the right strategy, you can do both.”

Start a conversation, because asking the right questions can help shape your clients’ giving intentions. “Conversations are powerful because they drive thinking around why, who and when your client would like to give,” shares Valerie Wu.

Jenny Wah chalked up over 20 years of marketing experience at several MNC companies. She started in Key Account/Brand Marketing in the FMCG industry with brands such as Coca-Cola & Pokka. Then she spent the bulk of her marketing career in the IT industry with Adobe and Autodesk. She led global teams and worked with diverse clients all over the map. The demands were dizzying, as were her frequent flyer miles.  

Trina had a back to nature, farm to table experience growing up. Right up to the late 80s, her father’s family-owned farms in Lim Chu Kang, raising chickens, ducks and cultivating vegetables. That gave her a front row seat to the benefits of producing our own food and using natural resources thoughtfully.  

Hauw Soo Hoon has always loved mathematics. So when she discovered some students in her estate were struggling with the subject, getting just 15 marks out of 100, her heart plummeted. She wanted to help them and even get them to love numbers. An opportunity came through her grassroots contacts who were looking for someone to helm a programme to tutor children from rental flats and troubled families.  

Many who donate to charity often ask: For every dollar they give, what good actually comes of it? Nadia Ahmad Samdin believes increasingly, we will be able to answer that. In a world where tracking usage is commonplace – from our phone use to carbon footprint– a data-driven approach to philanthropy could be a game-changer. 

As Singapore continues to field excellent sportsmen into the international arena such as Badminton World Federation world champion shuttler Loh Kean Yew and paralympic gold …

Serendipity played a big part in Corinna Lim becoming Singapore’s leading advocate for gender equality. She was working as a lawyer when a colleague who was pregnant asked if she would like to take her place providing free legal advice in a community centre. It was the early 1990s and opportunities for pro bono work were very limited.