Mission and vision


Partnering donors and charities to enhance giving in Singapore.


Inspire giving.

Our values

Objective in our approach
We stand committed to our promise, yet stay objective in everything we do—a quality that safeguards the interests and confidence of our donors and charity partners.

Genuine in our purpose
We take a real interest in helping our communities, and take care to understand our partners’ perspectives. Our appreciation of diversity in opinion allows us to work towards mutually beneficial outcomes for all.

Dedicated in our pursuits
We constantly work to cover all ground in pursuit of solutions that address complex issues and evolving needs. Our groundwork informs our partnerships, enhancing impact.

Focused on the big picture
Making a difference doesn’t happen overnight. Beyond managing our funds and programmes well, we are focused on improving our communities by fostering a culture of giving.


Charitable areas we support

  • Children
  • Youth
  • Education
  • Families
  • Seniors
  • Persons with disabilities
  • Sports
  • Health
  • Animal welfare
  • Environment
  • Arts & heritage

Photo: Lien Foundation

Photo: Autism Resource Centre

Photo: UBS Diversity in Abilities