Chief Executive Officer
Catherine joined CFS having spent more than 20 years in the financial industry where she held various leadership positions in the Singapore offices of Nomura, Lehman Brothers and Goldman Sachs. Catherine started her career at the Government of Singapore Investment Corporation (GIC).
Since 2012, Catherine has led CFS on a strategic growth path by increasing the number of donor funds and volume of donations, as well as raising social impact through effective philanthropy. Catherine works in close partnership with the Board to ensure that the organisation fulfills its mission and create strategies for its future success.
Catherine’s involvement in charity and volunteer work began in 2004 when she first chaired the philanthropy committee at Lehman Brothers Singapore. She currently serves on various committees in non-profits including those of Assisi Hospice, Metta Welfare Association, Singapore Art Museum, Telok Kurau Primary School as well as the Advisory Committee of the National Youth Fund established by the Ministry of Community, Culture and Youth (MCCY).
Catherine holds a CFA and graduated with an Honours Degree in Economics and Statistics from the National University of Singapore.
Deputy Chief Executive Officer
As Deputy CEO, Joyce oversees the management of philanthropy advisory and grantmaking working with donors and non-profit organisations. Joyce has close to 20 years’ experience in the local non-profit sector with an interest in corporate community investment and philanthropy work.
She was previously with Salesforce.com Foundation where she managed the company’s philanthropic and employee volunteering programmes in the Asia-Pacific region. Prior to that, Joyce was with National Volunteer & Philanthropy Centre (NVPC) developing initiatives that promote volunteerism and philanthropy within corporations, community groups and non-profits.
Joyce graduated from the National University of Singapore with a BA Second Class (Upper) Honours degree in Southeast Asian Studies and English Literature.
Chief Operating Officer
Chief Operating Officer Maggie is responsible for CFS’s corporate development including finance, human resources, IT, governance and all administrative matters. Maggie has extensive experience in the areas of finance and operations. Before joining CFS, Maggie held senior leadership positions in multinational companies such as Diageo Plc, Exel Logistics, Philips Electronics and most recently, as Chief Financial Officer of Scholastic Corporation in Asia.
Maggie joined CFS as she believes that operational excellence is important to running a charitable organisation. In her free time, Maggie provides skill-based volunteering to various charity and religious organisations. Maggie graduated with a Bachelors degree in Commerce & Administration from Victoria University of Wellington, New Zealand and is a Chartered Accountant. She enjoys travelling and meeting people of various nationalities and cultures.
Yuen Yee Foong
Head of Marketing
Yee Foong has more than 20 years’ experience in the field of marketing and communications with a large part of her career spent at Hewlett-Packard Company where she managed regional branding and advertising working with worldwide teams across corporate, consumer and commercial sectors. Yee Foong also had a stint at a solar technology start-up developing the brand for the company and its products. She joined CFS as she wanted to tap on her broad communications experience and contribute to the community in a more meaningful way.
As Head of Marketing at CFS, Yee Foong oversees marketing outreach as well as all aspects of communications. She has a deep passion for art, design, books and anything old and has volunteered with the Singapore Art Museum as well as Art Outreach. Yee Foong graduated from the National University of Singapore with a Bachelors degree in Economics.
Principal Consultant, Business Development
Cheryl’s role in Business Development involves reaching out to prospects and partners, as well as generating initiatives to build greater awareness for CFS. Prior to joining CFS, she worked in the private wealth management sector. Cheryl started her career at Bank Julius Baer’s Graduate Programme, before specialising as a fixed income investment manager. Cheryl enjoys having conversations with individuals and corporates to understand their philanthropic motivations and hopes to contribute towards the building of a local culture of recycling wealth for social transformation.
Cheryl holds a Bachelor of Business Administration from the National University of Singapore, and is an alumni of the University Scholars Programme. She was also involved in the first NUS Business School Social Entrepreneurship Forum where she managed fundraising. Her kids give her a good workout and are the reason for her renewed interest in photography.
Principal Consultant, Philanthropy & Strategy
Anne-Marie provides strategic consulting to individuals, foundations and corporations seeking to impact the community through charitable giving. In her role at CFS, she also works with partner organisations to accelerate the development capabilities of the charity sector.
Starting in the US non-profit sector in 1993 as a researcher and instructor at New York University, she transitioned into development and fundraising in 1997. A professional philanthropy advisor with broad experience, she has worked across various sectors, principally education and the arts, as well as social services, health and the environment. In her advisory capacity, Anne-Marie focuses her efforts at the intersection of optimism and impact, looking for the best outcomes in giving, whether supporting direct services or fostering systemic change.
A graduate of the University of Notre Dame (B.A., magna cum laude) and New York University (M.A. and M.Phil., summa cum laude), she holds a Philanthropy University certificate in Social Impact Leadership from the Haas School of Business (UC Berkeley). Born in the US, Anne-Marie speaks four languages and is currently committed to improving her Singlish.
Principal Consultant, Philanthropy & Grants
Jared started his journey of social change with a youth expedition to Bangalore, where he and his team mates used forum theatre to address the issue of child labour. That turning point has led him on a 14 year journey in the non-profit sector. Jared has since led civil servants to work with railway kids, helped organise a tsunami conference and served as the point person in helping Singapore Management University become the first Changemaker Campus in Asia.
Having completed a Masters degree in Tri-Sector Collaboration, he now matchmakes corporate and individual donors with worthy charities. His deepest joy is in being able to create partnerships for social impact. Jared is happily married with a two-year old daughter.
Principal Consultant, Communications & Development
Candice is driven by a certain idealism, grounded in practicality. She began her non-profit journey as a passionate advocate for access to healthcare, at a community hospital serving vulnerable seniors and disadvantaged patients. Candice’s desire to create sustainable solutions and mutually beneficial partnerships has led to roles in interdepartmental and interorganisational projects.
Six years on, her experience includes philanthropy advisory, grantmaking, organisational development, volunteer management, communications, fundraising and programme curation. Apart from physical health, Candice’s top causes include mental health and the environment. She breaks a sweat cleaning up beaches and mangroves, and appreciates the restorative power of hiking and rockclimbing in Singapore and abroad. Candice holds a Bachelors Degree in Business Management.
Principal Consultant, Philanthropy & Grants
As a key member of the Philanthropy & Grantmaking team, Belinda oversees the children and youth sectors, working closely with charity partners to curate programmes that meet donor interests. As a trusted account manager, she ensures that donors receive responsive services and accurate information. Belinda has 7 years’ experience in fundraising, volunteer management and training and charity evaluation.
Belinda obtained her Masters degree in Marketing from the University of Western Australia with an interest in societal marketing and reaching out to the bottom of the pyramid. She started volunteering at 15 and today continues to give back by helping out at orphanages, slums and hospitals in Vietnam. She loves traveling and goes on one solo trip a year as a way of making new friends and discovering more about herself.
Associate, Philanthropy & Grants
Kimberly joined CFS after graduating with a Bachelor of Business Management degree. She decided to enter the non-profit sector because she was deeply moved by the plight of less fortunate children during a volunteer teaching stint in Malaysia.
Kimberly understands how education can play an important role in transforming lives. As such, she specialises in education grants and works with donors to help underprivileged children and youth get a leg up in life through bursaries, scholarships and other financial assistance. Outside of work, Kimberly keeps active by playing touch rugby and travelling.
Grant Officer, Philanthropy & Grants
Joan joined CFS as Grants Officer in 2017, and manages the operations behind its grant making. Prior to CFS, she was a Kiva Fellow in Kenya, where she worked on making interest-free loans more accessible to small business owners through mobile technology. Joan began her career at Deutsche Bank in Global Markets. In her free time, she volunteers at ReadAble, a literacy programme for children. Joan holds a Bachelors Degree in Business Management.
Senior Executive, Finance
Debbie started full-time at CFS’s finance department in 2015 after graduating with a degree in accountancy. Previously, Debbie tried her hand at auditing, events management and even being a lorry driver. Besides being a whiz with numbers, Debbie’s duties at CFS include, but not limited to, being the gatekeeper, IT expert and in-house barista (she makes a mean cappuccino). In her free time, she enjoys frolicking around the fields with a ball in hand. She also loves exploring deserts, mountains and beaches.
Senior Executive, Corporate
As Employee No. 1, Yvonne is a pioneer member of the CFS team. Prior to that, she has more than 10 years’ secretarial experience in the public sector plus 16 years’ merchandising experience in the apparel industry. As Senior Executive, Yvonne covers administrative, office management and corporate secretariat duties.
Yvonne is a firm believer of continual learning as affirmed by the numerous awards and recognition she has received over the years. Yvonne has a soft spot for the elderly and nothing pleases her more than seeing them happy and healthy. She loves travelling, especially with her family and enjoys watching travel programs and documentaries. She keeps fit by cycling and swimming regularly.